Posted in January 2018

How Online Reviews will Affect Your Business in 2018

More than any other form of marketing, there is true power in online reviews. BrightLocal reported that 93% of people regularly read online reviews when decided upon a local business. In the same report, 85% of people said they trust online reviews from strangers as much as personal recommendations. It’s not just about consumer trust either. Positive reviews can have a

Email Marketing Explained – the Effortless Way to Gain More Patients

2018 has landed in an era of connectivity. In a time of smartphones, smart TVs, and smart refrigerators, potential patients are more reachable than ever. And although it may seem outdated, it is time for your practice to begin focusing on the most important digital tool available – email marketing. Your first reaction may be to scoff at the idea.

How to Handle Negative Reviews with Infographic

It’s no secret that customers value their 21st century right to read and leave reviews for businesses online. This right is so valued, in fact, that 97% of customers have reported reading online reviews for local businesses in 2017. This means that every business is fair game to become victim to negative reviews at any moment. As a business owner,