Social Media Policy: 5 Things You Should Never Post from Your Business
Most articles about business reputation management focus on what can go wrong outside of your control – the bad reviews, the angry customers, the drop in rankings in the search engines. But one of the most important components of online marketing for local businesses is in what you publish. Business social media accounts should be carefully managed with a…
Social Media for Employees – Creating Evangelists
Social media for employees is a point of contention for most businesses. When do you post? What do you post about? To whom do you give access in your organization? And on top of all that, are your employees allowed to post about work from personal accounts? It’s a tricky path to navigate and one that even Fortune 500 companies…
7 Ways to Increase Feedback and Get More Reviews
One of the most important factors for any small or local business is how easy it is for potential customers to find you online. How can you increase feedback that will improve that visibility? With 92% of consumers reading online reviews before making a purchasing decision, it’s important to consider what they find when they look for businesses like yours in…